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90s Schedule Release
As a digital team, we decided to throw it back to the 90s for our 2022-23 schedule release. This year, I wanted to do more than just content around our opponents. So, I had the idea of recreating 90s magazines. I reached out to 8 players and scheduled their photoshoots. Our photographer setup a few bright colored backgrounds and we shopped at thrift stores to get the outfits we wanted.
We grabbed inspo from Nelly, Busta Rhymes, Will Smith and more. I brainstormed each player magazine name and details, and our photographer made each into a magazine.
We had the full graphic created in a tour date fashion, that was then printed on shirts. Example:
Photos/Graphics: Chanelle Smith-Walker
Supplemental posts leaning into the 90s theme:
We started the day with a throw back piece of content from one of my favorite shows growing up.
I wanted our schedule graphics to tie back to the video in an Etch-a-Sketch. Our designer included items that were in our schedule video.
Graphic: Reggie Christmas
I designed 90s themed bucket hats to include in a giveaway.
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